Nissan: #KnockKnockCats by TBWA\Hakuhodo
- Location:
Nissan has teamed up with TBWA\HAKUHODO Japan to launch a public safety campaign – ‘Knock Knock Cats’.
Cats love to squeeze into small warm spaces and often hide under the heated hoods of cars during cold weather. Unnoticed cats can suffer grave injury or even be killed when drivers start their cars, but the awareness of these all-too-common tragedies are very low.
The campaign uses video on social media and supporting promotion to get the message out to people.
Credits
Project Name: Knock Knock Cats
Client: NISSAN
Creative Agency: TBWA\HAKUHODO Japan
Chief Creative Officer: Kazoo Sato
Creative Director: Norihito Takahashi
Copywriter: Naho Momoi
Copywriter: Yoku Ishida
Art Director: Takaya Masuda
Art Director: Manabu Suzuki
Strategic Planner / Kazuyuki Matsuo
Interactive Planner / Kazuaki Kuribayashi
Account Supervisor: Takuma Fujii
Account Supervisor: Taka Kamimura
Interactive Architect / Erica Ichikawa
Production Company: AOI Pro.
Production Producer: Hisashi Nakamura
Production Project Manager: Arata Hiyajo
Film Director: Cezan Iseda
Editor: Yuichi Miyata
Editor: Saaya Yamaguchi
