Nissan: advert-body-1 by TBWA\G1 & DigitasLBi France
- Location:
Remember “Truckerball”? Or how Nissan created a new sport where footballers played on moving trucks and pick-ups. It was in 2015, and guess what?
“Truckerball” is back!
In this second season, a new duo is introduced: a coach and his all-new NV300.
With the same spirit, but with a spicy touch through this new charismatic character, “Raise Your game” promotes Nissan’s range of commercial vehicles and introduces its latest addition, the mid-sized NV300.
The campaign revolves around the character of the coach, who constantly strives to improve his team’s performance. Throughout the campaign, he uses the NV300 as a tool to help his players raise their game.
Credits
Executive Creative Director: Eric Pierre
Creative Director: Frederic Roux
Creatives: Anthony Banks, Kimi Suzuki, Romain Duler
Additional Credits: Planning: Chan Ton That, Anne-Françoise De Taillandier
Account Management: Ewan Veitch, Sandrine Vissot-Kelemen, Buu Tran, Andrew McMeekan, Laetitia Jarry, David Ouanounou, Adèle Salomon
CEO TBWA\Else: Maxime Boiron
TV Producer: Amer Zhogbi
Post Producer: Florence Marquet
Music & sound TBWA\Else: Olivier Lefebvre, Thomas Anduze
Production: Control Films
Director: Emil Möller
Director of Photography: Fredrik Bäckar
Producer: Hervé Dommange
Line Producer: Jean-Pierre Crapart
Post Production: Mikros
Music: “Jump Around” by House of Pain
