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Client: Sweat
Date: Mar 2020
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Sweat, a leading fitness app for women, announced a partnership with the Covid-19 Solidarity Response Fund to offer one month of free app access for new members, with the option for them to donate directly to Covid-19 relief efforts. Upon sign-up, new members will be encouraged to give five dollars to the fund, which has been allocating resources to better protect health care workers, distribute essential supplies, and accelerate the development of vaccines in response to the global pandemic. Sweat has also committed a $100,000 USD donation to the cause and aims to offer those looking for an accessible and rewarding workout experience a way to maintain physical wellness while at home.

In the wake of global gym closures tied to public safety precautions, Sweat was inspired to make its renowned digital fitness programming more accessible to those impacted. One month of free access will be available to any new member who signs up now through Tuesday 7 April 7 (World Health Day). The Australia-based technology company partnered with the Covid-19 Solidarity Response Fund to provide members the opportunity to support the fund whilst receiving a month of free app access.

“In this moment, we have no choice but to act,” said Elizabeth Cousens, president & chief executive of the UN Foundation. “We know it will take all of us working together to stop the spread of Covid-19 in its tracks, and I am so grateful to Sweat for their generous contribution to the Covid-19 Solidarity Response Fund. Sweat has an incredibly engaged community, especially now when millions of people are at home doing their part to contain the outbreak and looking for ways to maintain a healthy routine. We would like to thank their members for any and all contributions to the fund.”

Created by the United Nations Foundation and the Swiss Philanthropy Foundation to support the World Health Organization, the Covid-19 Solidarity Response Fund enables individuals, organizations and institutions globally to contribute directly to the Covid-19 Strategic Preparedness and Response Plan. By offering those at home a way to give back and a means to workout, Sweat hopes to empower members to make a difference.

In the next week, new members can sign up to take advantage of the following at no cost:

-Sweat’s 11 specialized workout programs catered to a variety of fitness levels and preferences, including high intensity interval training (HIIT), strength, yoga, cardio, powerlifting and post pregnancy.

-On-demand workouts from expert trainers: Kayla Itsines, Kelsey Wells, Chontel Duncan, Steph Sanzo and Sjana Elise.

-A large component of programming is designed to be undertaken by women at home with minimal equipment. These workouts range from beginner workouts to high intensity style training.