People's Postcode Lottery: advert-body-3 by Story UK
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Story UK has launched an integrated, TV led national brand campaign for People’s Postcode Lottery. The campaign, breaking nationally on May 4, includes a new brand positioning – ‘Be on a winning street’ – rolled out across TV, radio, DOOH, online and press.
The new positioning ‘Be on a winning street’, and the associated campaign assets, convey the fact that people across the nation play using their postcodes to win with People’s Postcode Lottery.
The new 30” TV ad, named ‘Win Pin’, introduces the new brand icon, developed by Story UK, and features it settling above homes in various locations across Great Britain. Marrying the new brand ad with the ongoing integrated campaign is the VO from Brand Ambassador, Judie McCourt.
Credits
Dave Mullen, Executive Creative Director at Story UK,
The ad was directed by Tom Merilion and produced by HLA in London and Fond Films in Edinburgh.
