Strava: advert-body-1 by Stink Studios

Strava is celebrating the shared experience of athletes everywhere with its new #GiveKudos advertising campaign.

#GiveKudos aims to highlight the values of the Strava fitness community and the unifying spirit of sport. Developed with Stink Studios, 'Give Kudos' is the first time the company has used digital and out-of-home advertising as a significant component of a marketing campaign that includes print and digital ads, videos, a suite of stickers and filters and a campaign website.

Ads will appear on billboards, street-level barricades, bus stops and bike share stations throughout London, Paris, San Francisco, Chicago and Los Angeles.