Very.co.uk: advert-body-1 by St Luke's
- Location:
Very.co.uk is launching an integrated campaign, created by agency St. Luke’s, to celebrate the arrival of the autumn fashion collection for 2016. This follows the recent launch of Very.co.uk’s namesake fashion label V by Very for both men and women, which has received critical acclaim from fashion and lifestyle press since its debut to the industry in May.
Encouraging viewers to ‘See a Different Side’ to Very.co.uk’s fashion offering, the TVCs follow the life of a woman from her morning alarm to after work drinks in the evening. A split-screen technique showcases the various aspects of the heroine’s multi-faceted life, as well as all the details of the clothes and accessories. It is set to ‘I love me’ by Meghan Trainor ft LunchMoney Lewis.
Credits
Creative Director: Jules Vizard
Creative Team: Laura Stevens, Claire Wombwell
Additional Credits: Agency Producer: Caroline Angell
Planner: Rose Van Orden
Business Lead: Lara Poole
Account Director: Joanne Hill
Media agency: Vizeum
Production Company: Riff Raff
Director: Ivana Bobic
Editor: Sam Jones at Cut and Run
Grade: Richard Reardon at MPC
VFX Producer: Thomas Cole at MPC
VFX Supervisor: Cynthia Lee at MPC
Music track: “I Love Me” by Meghan Trainor FT LunchMoney Lewis
Audio Post Production: Phil Bolland at Factory
