Pol Roger: A duty to delight by St Luke's

Pol Roger, one of the most respected Champagne houses, has appointed St Luke’s to their advertising account. Pol Roger held a number of chemistry meetings in 2016 and awarded St Luke’s the account without a pitch. The review was handled directly.

Work will begin on the account immediately, with St Luke’s creating an integrated campaign, as Pol Roger looks to revitalise their comms and appeal to a younger audience. Pol Roger, the most British of Champagnes, has its history firmly formed within the UK. Pol Roger is one of the few Champagne houses to hold the Royal Warrant, it was the Champagne served at the royal wedding for the Duke and Duchess of Cambridge and has its foundations steeped in British military and sporting history. Being an independent Champagne house, and Winston Churchill’s tipple of choice, Pol Roger has a deep history to share.

The new strapline, A Duty to Delight, expresses the time and dedication Pol Roger takes in making each bottle of champagne, and references its long association with Britain’s duty-bound military, political and royal classes.

The campaign will launch the latest 2008 Vintage, marking Winston Churchill’s first order of the Pol Roger cuvée.