Match.com: advert-body-1 by SS+K

In a 30-second spot created by SS+K, the agency’s first work for Match.com, different scenarios play out where people decide to tell their family and friends that they’ve met a special someone. One scene shows a single mom taking her two young daughters out for ice cream to break the news, while another shows an elderly woman rejoicing in a nursing home when her grandson tells her he’s met someone. The insight behind the campaign is that admitting you’ve met someone takes a certain amount of courage and personal revelation since it captures the moment when you realize that you might actually have a future with the person you’re seeing. According to SS+K, Match.com – which previously had not been working with an agency - came to the NYC shop looking for a campaign that would help the 21-year-old brand stand out in a sea of trendy dating apps.