Sparkling Ice: Flavor for All

Sparkling Ice, made by Talking Rain Beverage Company, has launched its 'Flavor for All' advertising campaign, designed for people who are thirsty for positivity and personal connection, while also showcasing the brand’s unique flavors for all to enjoy.

The campaign will illustrate the brand’s commitment to provide a flavorful and refreshing beverage choice for each and every consumer, while celebrating their unique hobbies, traits, and personalities. From “bookworms, social butterflies, and other party animals” to “lazy Sundays, manic Mondays, and taco Tuesdays,” there is a Sparkling Ice flavor for every person and every occasion that’s sure to satisfy your taste buds and celebrate your everyday endeavors.

As part of the launch of 'Flavor For All,' the brand will be supported by an integrated marketing campaign that will feature targeted media placements across numerous channels, including digital display, video, search, and paid social, as well as in-store programming and field marketing.