TLC – The Lovely Clinc: advert-body-1 by SomeOne

Published: February 2017

Short rationale: SomeOne won the opportunity to become the lead brand partner and break out of the sector norms for leading doctor, Sarah Tonks — for her new brand ‘The Lovely Clinic’.

SomeOne’s Strategic review revealed that transformative approaches to our appearances, while seen as desirable — are underpinned by a deep worry that by changing the surface aesthetic you may mask or alter the personality of the person beneath. This inspired an unconventional strategic approach for the new endeavour.

Dr.Tonks, while entirely able to radically alter a person’s appearance, takes a different view to many in the sector — preferring to get to know the person, before offering advice and actions to alter any part of their appearance. This way, her work compliments the person’s character — rather than sits awkwardly on top of it.

‘It’s you, just lovelier.’ is the way the brand is now described — and this strategic point of view informed a radical new way of looking at the visual brand identity.