Agency: SomeOne
Date: Feb 2017
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SomeOne won the opportunity to create the new strategy, name and branding for one of the most important projects currently in development in the south of England. The biggest scheme Eastbourne Borough Council has ever embarked on will significantly improve the Devonshire Park complex to create a thriving and nationally important and recognised cultural and tennis destination. SomeOne has created a new strategic visual operating system for the organisation to communicate within while the project is constructed and for use when completed.

Detailed illustrations by SomeOne’s lead designer, Vyara Zlatilova create a BrandWorld for the organisation — both depicting the outstanding architectural components and developing a signature set of communication platforms. The new name, The Devonshire Quarter was devised by SomeOne to better describe the district of Eastbourne that the site occupies. A bespoke monogram based on a D & Q also accompanies the flexible branding system that will be deployed across communications and signage.

Credits

Founder/Executive strategic creative director: Simon Manchipp

Design director: Lee Davies

Lead designer: Vyara Zlatilova

Director of tourism and enterprise (Eastbourne Borough Council): Phil Evans