Boston Celtics: advert-body-3 by Sleek Machine
- Location:
Fans of the Boston Celtics' aggressive, fast-paced style may find that TV or internet highlights can go by in a blur, making it hard to appreciate the players' grace, athleticism and quick decision-making.
Sleek Machine placed super-high-speed HD cameras under the basket for a series of home games, and juxtaposed that footage with familiar blink-and-you-missed-it highlights, allowing viewers to gain a deeper appreciation of the players' craft and skill.
This TV campaign will run on all Celtics local broadcasts through the end of the season, until playoffs begin.
Credits
Client: Boston Celtics
Clients: Susanne Canvin, Eileen O'Malley, Kara Hutchinson
Campaign: Take A Minute
Agency: Sleek Machine/Boston
Chief Creative Officer: Tim Cawley
Associate Creative Director: Mike Heid
Senior Art Director: Alan Duda
Producer: Ben Ouellette
Account Director: Danielle Allwein
Editor: Kyle Jones
Sound Design: Mark Wong
