Client: Sky
Date: Aug 2019
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Sky Creative Agency (SCA) has delivered a punchy new title sequence for Sky Sports’ flagship Premier League programme brand, which debuts at 7pm tonight as part of the Friday Football broadcast. Sky Creative Agency worked closely with Coffee & TV and for Visual FX and Motion Design to create a look and feel that sets the tone for the drama and magic of the 2019/2020 Premier League Season.

Shot across 20+ shoot days at all the Premier League clubs, with the biggest names in football filmed, the production schedule spanned many months. Employing the very best production values the SCA team ensured the five mins that were available with each player were maximised and used to their full potential. Combining ambitious direction in terms of both live action shooting and VFX the agency managed to deliver a title sequence that ticked all the boxes.

Credits

Sky Creative Agency:

ECD – Ceri Sampson

Design Director – Chris Sharpe

Director of Post & VFX – Adam Wells

Lead Live Action Director - Jacques salmon

Art Director/ Senior designer – Brad LeRiche

Designer – Jodie South

Exec Producer – Sophie Brooks

Senior Producer – Steve Ryan

Live action Producer – Pat Greene

Live action Co-ordinator – Chantel Figueirido Lorenzo

C&TV

VFX Art Director - Steve Waugh

Motion Graphics - Steve Waugh, Mark Fowler, Jon Foskett

2D Artist - Nick John

Colourist - Katie Dymmock

CG - Adam Lindsey, Jonny Grew, Martin Allan, Richard Costin

Post Producer - Alannah Currie