The Recording Academy: advert-body-1 by Siegel and Gale
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Ahead of the 60th Annual Grammy Awards, the Recording Academy, the world’s leading society of music professionals, has announced its collaboration on a branding engagement with Siegel+Gale. As part of the engagement, Siegel+Gale refreshed the visual identity to build equity for the master brand and create visual connectivity across the Recording Academy’s portfolio.
“For six decades, the Recording Academy has worked to protect music and its creators through an expanding portfolio of programs and initiatives, which led to a varied mix of unstructured uses for our logos, and an inconsistent brand image. As we evolved, we recognized that some audiences weren’t clear about all that the Academy represents, and all of the meaningful work we do throughout the industry,” said Evan Greene, chief marketing officer of the Recording Academy. “With Siegel+Gale, we created a unified look and feel, centered on our trademark gramophone icon to give a visual through-line that helps identify and distinguish Academy-related programs and activities."
Credits
Matthias Mencke, Group Creative Director
Dominick Ricci, Associate Creative Director
Vineta Rendon, Associate Design Director
Jenna Burke, Account Director
Lisa Kane, Senior Director, Strategy
Aaron Hall, Director, Naming