Pages Jaunes: advert-body-2 by Sid Lee
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After the success of the interactive music video created with Breakbot, PagesJaunes (Yellow Pages) is back with another offbeat viral campaign to once again put the spotlight on professionals.
This time, PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself.
PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new - create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how - the way it should be done if you want the best results.
Credits
Executive creative director: Sylvain Thirache
Creative director: Celine and Clement Mornet Landa
Senior art director: Yoann Plard
Art director: Hugo Demaziere, Sophie Dherbecourt
Additional credits: Managing partner: Johan Delpuech
Deputy general manager: Bruno Lee
Account director: Jean-Baptiste Destabeau
Account manager: Thomas Lec’hvien
Production director: Thomas Laget
Producer: Nicolas Lasjaunias
Digital production director: David Bismut
Digital producer: Clement Cassajus
Production: Grand Crème
Director: Hugo Kerr
Producer: Julia Dutriez
1st assistant: Gilles Langlois
Director of photography: Sebastien Marchaland
Cameraman: Gabriel Dugue
Photographer: Hugo Souchet