Galloping Gourmet: Brand identity by Sedley Place

Galloping Gourmet, the specialist wedding event planners, managers and caterers, has recently launched its new brand identity, which was designed by Sedley Place following an extensive strategic review and brand re-definition exercise.

Working closely with Galloping Gourmet’s Senior Management Team and the design team at Country House Wedding Venues (CHWV), the company’s sister organisation, Sedley Place spent considerable time understanding the brand’s history, core proposition, target markets, customer journeys and mind-sets, competitors and brand touch-points before putting pen to paper and creating a new brand identity. Within this process it also held a workshop with staff from a number of the company’s venues and conducted telephone interviews with a sample of past wedding clients.

The new brand is now being rolled out across Galloping Gourmet’s marketing collateral by the CHWV Design Team and Sedley Place, using specially created brand implementation guidelines. As part of this exercise Sedley Place has designed Galloping Gourmet’s 2017 Menu, created a new piece of literature,

a Promise Brochure, which encapsulates the brand’s client-centric philosophy, and will shortly launch its redesigned website. All of these elements carry the agency’s new strapline ‘Your Dream Wedding Partner’.