ADT: advert-body-1 by SapientNitro
- Location:
SapientNitro has created a fun video for ADT ahead of Halloween to tout the security company's fake "Ghost detection services." According to ADT, the video was inspired by a real phone call that took place between a New Orleans mom named Katie and a customer service representative named Xavier. Since Katie's nine-year-old son is terrified of ghosts, Katie called ADT to see if they would reassure her son that their home security systems do in fact include "special ghost monitoring." Xaviar played along, and the recorded phone call is played during the video along with an animated reenactment.
Credits
Senior Account Director: Kristi Schneider
Account Director: Stephanie Carassco
Creative Director: James Allen
Creative Director: Andrew Goldstein
Associate Creative Director: Cesar Santos
Senior Copywriter: Kylin Johnson
Animator: Sofia Puerto
Sound Designer: Luis Giron
Post Supervisor: Ariel Bellumio
Social Media Lead: Andrew Choban
Producer: Robyn Nargosky