Unicef UK: advert-body-1 by Saatchi & Saatchi London

Collaborating on a special project, Saatchi & Saatchi London and Unicef UK have released a new film to highlight the plight of children affected by the ongoing conflict in Syria as winter approaches.

The campaign film follows the journey of the character, Yana, a nine-year-old girl living in a refugee camp who is looking for and collecting childhood objects, including clothes, boots and a teddy bear.

As the film unfolds, we see the girl take everything she has found and use it to build a fire. In a life where warmth is just as essential as human comfort, even her teddy bear ends up in the flames.

By the end, Yana is in the family’s tent - happy, safe and warm - being wrapped in a blanket provided by Unicef, the world’s leading children’s organisation.

After nearly six years of war, millions of Syrian children are facing another bitter winter in refugee camps or on perilous journeys in search of safety.

This film aims to raise awareness of the struggles that Syrian children are facing right now – the most prevalent in the coming months being the need for warmth - as well as encouraging donations to Unicef UK.