Agency: Ryanair
Client: Ryanair
Date: May 2016
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Ryanair’s ‘Brexit special’ ad campaign offers Remain voters a special price to fly home to vote.

The ad says overseas voters can ‘Fly Home to Vote Remain’ from €19.99 one way on the 22 June and the 23 June, day of the referendum.

Ryanair’s chief executive Michael O’Leary has openly defended the European Union with the company donating money to the Remain campaign.