Honda: advert-top-1 by RPA
- Location:
To prove that its new Civic Coupe is anything but square, Honda has released a 30-second TV spot to show off the car's "new sleek design and sporty curves." In the ad, square people walk their square dogs as square cars fill the streets. The ad even starts out in a square format, but when the Civic Coupe enters into the screen, the frame begins to expand and the dull, "square" world is disrupted.
Credits
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
Co-creative Director: Johnny Hardstaff
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Ryan Radley
Associate Creative Director/Art: Marcella Coad
Associate Creative Director/Copy: Paul Fung
VP, Director of Business Affairs: Maria Del'Homme
EVP, Management Account Director: Brett Bender
VP, Group Account Director: Adam Blankenship
Management Supervisor: Rose McRitchie
Account Executive: Chloe Seitz
Production Company: Arts & Sciences
Director: Michael Spiccia
Director of Photography: Danny Ruhlmann
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Ben Scandrett-Smith
Editorial: Union Editorial
Editor: Marco Perez
Assistant Editor: Otto Mertins
President/Managing Partner: Michael Raimondi
Executive Producer: Joe Ross
VFX: ALT VFX
Music
Barking Owl Sound - Original Music
Executive Producer/Creative Director: Kelly Bayett
Producer: KC Dossett
MPC LA
Color Correction
Colorist: Ricky Gausis
Color Assist: Dimitri Rajapakse
Color Producer: Rebecca Boorsma
Executive Producer: Meghan Lang
Mix: Lime Studios
Engineer: Dave Wagg
Producer: Susie Boyajan
