Nike: advert-body-3 by Rosie Lee

For Nike's London's Fastest campaign, Rosie Lee took over the Tate Modern with an event that pitted London's best running crews against each other in street-centric challenges.

The agency designed the takeover of the space's iconic interior, as well as the wayfinding elements around the course. Projection technology was used to display bespoke moving graphics on the walls of the Turbine Hall, which served as the event's centrepiece.

More than 1,000 runners attended, with after-run entertainment provided by Radio 1's Clara Amfo.