ING Direct France: advert-top-1 by Rosapark

Rosapark have created a new campaign that seeks to illustrate the nature of client/bank relationships at ING Direct.

Each film in the new campaign features a phone conversation between an ING Direct advisor and a client in dire straits. Each call is related through an allegory of how the client perceives their urgent scenario and the fact that the right answer, at the right time, can save their life. The agency created different rescue scenes from action/adventure films, which illustrate these conversations.

The films, directed by Nalle Sjöblad at Birth, are a mix of live action images and integrated 3D, giving the films a cinematic feel. All of the usual action movie elements are present in the films, in their precision, realism, and in the most minute details, giving you the sense you’re watching a blockbuster movie, with an entertaining story and palpable tension.

The cinematic character is further reinforced by the music, which was specially composed (Laurent Perez Del Mar) and recorded by an orchestra.