Decathalon: advert-top-1 by Rosapark

For over 40 years, Decathlon’s mission has been to help sports enthusiasts meet their safety needs. Wed’ze, its brand dedicated to winter sports, is taking things a step further this year, with a new TV campaign created by agency Rosapark. A campaign designed to stress the importance of safety for everyone taking on the slopes.

To communicate this idea, the brand Wed’ze began with a basic concept that all skiers and snowboarders should keep in mind: when it comes to the slopes, safety doesn’t just depend on our own actions, it depends on those of others, actions we can’t always predict. With this notion as a starting point, Decathlon decided to speak out about the importance of wearing a helmet as, while 97% of those 10 and under wear a helmet, 2/3 of skiers overall* neglect to do so. In order to raise awareness amongst winter sports fans about the importance of protecting themselves, Decathlon and Wed’ze are relaying the simple message ‘Wear a Helmet’.