Insight Brewing Company: advert-body-1 by Riley Hayes

While other craft breweries wax poetic about their local roots, Riley Hayes set its sights on the global origins of Insight’s fine ales by creating fantastical narratives that captured the epic quest for the inspiration behind each brew, as told by a fictional world wanderer, the Brewmaster. Excerpts from these quests unfold in a series of chapters on Insight’s packaging.