GameStop: 'Goat' and 'Hole in the Wall' by The Richards Group
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The Richards Group use unexpected situations to demonstrate the ways GameStop brings Power To The Players. “Goat” is a wonderfully absurdist explanation of GameStop’s trade program. The second spot, "Hole In The Wall,” uses dental horror-story stereotypes to promote an exclusive limited edition poster when you pre-order DOOM. Spots were created in conjunction with Lucky Post's Logan Hefflefinger and Scottie Richardson.
Credits
Agency: The Richards Group
Producer: Laurie Shannon
Creative Group Heads: Lynda Hodge and David Canright
Copywriter (Goat and Hole): Joey Googe
Art Director (Goat): Diego Zelaya
Art Director (Hole): David Styler
Production Company: Independent Media
Director: Danny Leiner
Post Production: Lucky Post
Editor: Logan Hefflefinger
Assistant Editor: Juan Vargas
Graphics: Seth Olson
Sound Design/Mix: Scottie Richardson
