Moonpig: Let Her Know by Quiet Storm & Quiet Storm

Real people talk about how much their mums mean to them in a new campaign created by Quiet Storm for Moonpig, the flowers, gifting and personalised greeting cards service.

In a series of television and radio ads, people open up their hearts to share genuine, touching messages for their own mums – reminding us in the process that we don’t always tell them how important they are.

At the same time, the ads let viewers and listeners know that they can get a free Moonpig for their mums this Mother’s Day when they buy her flowers – so they can ‘let her know’ themselves.

The campaign features a 20-second TV spot, two 10-second television versions, and a 30-second radio ad.