War Child USA: advert-body-3 by Publicis
- Location:
Humanitarian organization War Child USA today (November 20) introduced its first campaign in the United States. The campaign, titled ‘$249,’ raises awareness about global spending on war, which amounts to approximately $249 per person, per year for every man, woman and child on earth (a per capita approximation based on reported global defense spending and world population estimates).
The campaign encourages people to offset this spending on war by investing in peace together with War Child USA. ‘$249’ launched with an animated film, narrated by Stranger Things star Caleb McLaughlin, featuring Radiohead’s hit single ’No Surprises’ from the album ‘OK Computer.’
Smart animation transforms floating dollar bills into tools of war, including rifles, bullets and then eventually kids playing and learning in classrooms, showing how that $249 can change lives.
Credits
Client: War Child
Campaign Title: $249
Spot Title: Origami
Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Adrian Flores
Creative Director: Josh Horn
Senior Copywriter: Deirdre Hering
Senior Art Director: Tim Scales
Copywriter: Brett Lagoon Simone
Art Director: Lillian O’Connor
Chief Production Officer: Lisa Bifulco
Producer: Rachel Tierney
Associate Producer: Samantha Berry
Group Client Leader: Kathryn Harvey
Account Director: James Bundy
Associate Director of Strategy: Nicole Sands
Production Company & VFX: The Mill New York
Director: Andres Eguiguren
Senior Producer: Colin Blaney
Production Coordinator: Mia Lalanne
Lead Compositor: Sungeun Moon
Lead Animator: Alex Allain
Animation: Navdeep Sing, John Wilson, Jeff López
Lead Rigging: Jeff Lopez, Ren Hi-Sue
Rigging: Kathy Hui Na Li
Lighting/Rendering: Arman Martin
FX/TD: Sean Dooley
Modeling: Christina Ku, Jonathan McCoy, Paul Liaw, Scott Denton, Ivan E Joy
Colorist: Damien Van Der Cruyssen
Audio Post: Mr. Bronx
Audio Mixer: David Wolfe
