Renault: advert-body-3 by Publicis London
- Location:
At 79 years old, Rosemary Smith is proving that age is just a number as she fulfils her lifelong dream of driving an 800bhp car.
Renault and Publicis London saw an opportunity to make rally-driver Rosemary’s dream come true, arranging for her to get behind the wheel of the Renault Sport Formula One Team car, while also comparing notes with current Renault Formula One Team driver, Jolyon Palmer.
The film is part of a 360 campaign 'The Ultimate Test Drive' created to help celebrate 40 years of Renault in Formula One. The full campaign encompasses OOH, print, digital display and social.
Credits
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Dave Sullivan
STRATEGY DIRECTOR: Massimiliano Rossi
SENIOR ACCOUNT DIRECTOR: Meera Sanghvi
SENIOR ACCOUNT MANAGER: Alex Augustyn
HEAD OF PRODUCTION: Colin Hickson
PRODUCTION ASSISTANT: Emma Harvard-Jones
MEDIA BUYING AGENCY: Manning Gottlieb OMD
PRODUCTION COMPANY: Believe Media UK
DIRECTOR: Nicolas Arribehaute & Michel Arribehaute
EDITOR: Matthew Newman, Nick Demeza
PRODUCER: Rob Leonard
POST-PRODUCTION COMPANY: The Mill
AUDIO POST-PRODUCTION COMPANY: Wave Sound Studio
