Renault: Be moved, not driven by Publicis London
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Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK.
Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising.
As an emblematic model for the brand and its main flag bearer for many years, the campaign aims to refresh CLIO’s brand perception by building on the pre-existing emotional connection between the British audience and the Renault CLIO, bringing back its unique personality and inviting people to live and drive with a certain flair again.
Be moved, not driven is the line that encapsulates the idea that Renault CLIO is a style icon, made with energy and spirit for those who live life with an open heart.
Credits
Executive Creative Director: Dave Monk
Creative Director: Dave Sullivan, Pavlos Themistocleous
Art Director: Jamie Romain
Copywriter: Dan Shone
Additional Credits: Strategy Director: Ramiro Amaral
Business Director: Amber Faulkner
Account Director: Meera Sanghvi
Account Manager: Sophie Kuropatwa
Strategist: Don Gazara
Head of Production: Colin Hickson
TV Producer: Carol Oakley
Print Producer: Gemma Corker/Debbie Burke
Media Buying Agency: Manning Gottlieb OMD
Production Company: Stink Productions
Director: Ne-O
Editor: Tim Thornton-Allen
Producer: Juliet Naylor
Post Production Company: Glassworks Ltd
Audio Post Production Company: Factory Ltd
