Nescafé: advert-body-1 by Publicis London
- Location:
Nescafe Original has kicked off the launch of a new brand campaign ‘LEAVE LIKE A LEGEND’ with a playful TV spot entitled ‘Swooshy Man’. The campaign aims to engage a younger generation of coffee lovers and continues to celebrate Nescafe Original as the nation’s biggest and favourite coffee brand
The idea dramatises the feeling Nescafe Original’s new ‘double filtered, fuller flavour’ provides. Nothing sets the scene for the day quite like a coffee made in your own kitchen; then you’re out of the house, ready to take on whatever the world throws at you.
The tongue-firmly-in-cheek spot opens on our hero, an ordinary young fella swooshing his fine head of hair through a shower of coffee beans…as you do! He hits the street, thrusting his way to work, an unstoppable force of flowing locks. Nothing can get in Swooshy man’s way, not even the endline it seems, as he strides through it as if it was made of polystyrene, (which it is!).
Credits
Executive Creative Director: Dave Monk
Creative Director: Dave Sullivan, Sue Higgs
Art Director: Ben Smith
Copywriter: Dan Kennard
Additional Credits: Planner: Raj Thambirajah, Amy Whittaker
Account Handler: Patrick Flynn, Nick Hoile, Scott Needham, Stephen Hillcoat
Producer: Sharon Joyce
Assistant Producer: Holly Simmons-Betts
Media Buying Agency: Zenith Optimedia
Production Company: Rattling Stick
Director: Traktor
Editor: Richard Rusell
Producer: Polly Ruskin, Sophie Hogg
Flame Operator: Kamen Markov
Telecine Operator: Jean-Clement Soret
Post Production Company: MPC
Audio Post Production Company: Sam Ashwell, 750mph
