Save the Children: advert-top-1 by Publicis Chemistry

Save the Children has launched a 90-secound TV ad which aims to tackle the problem of hunger. The film follows the story of a four-year-old boy called Robert, as seen through his eyes.

With Mark Strong as the voiceover, Robert is introduced as ‘one of the toughest children alive. Because the conditions he lives in are some of the harshest on Earth.’ His journey takes him to a Save the Children centre, where he is monitored and fed as he fights to survive.