The Drum Awards Festival - Official Deadline

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Client: Renault
Date: Jan 2017
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In partnership with Publicis Buenos Aires, Renault has created a "Baby Home Seat" platform that mimics the sounds and sensations of being in a car so parents can lull their babies to sleep at home instead of driving them around. The "Baby Home Seat" also comes with an app that parents can use to choose the sounds, route, and distance of the baby's at-home car ride.

Credits

CREATIVE GENERAL DIRECTOR: FABIO MAZIA

CREATIVE DIRECTORS: PAULA KOZUB/IGNACIO JARDON

EDITOR: IGNACIO JARDON

ART DIRECTOR: PAULA KOZUB

REGIONAL DIRECTOR OF ACCOUNT: IVAN PINZON

REGIONAL EXECUTIVE ACCOUNT: EDUARDO CREPALDI

TECHNOLOGICAL AND MECHANICAL DEVELOPMENT: ESTUDIO SEBASTIAN BERETTA

DEVELOPMENT: DARÍO SAUCEDO/ADRIAN RUIZ/HECTOR JEREZ/MATINAS PARED

MUSIC: PAPA MUSIC

RESPONSIBLE FOR THE CUSTOMER: ERIC PASQUIER/ MARCELO DE CARLO