Renault: advert-top-1 by Publicis Buenos Aires
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In partnership with Publicis Buenos Aires, Renault has created a "Baby Home Seat" platform that mimics the sounds and sensations of being in a car so parents can lull their babies to sleep at home instead of driving them around. The "Baby Home Seat" also comes with an app that parents can use to choose the sounds, route, and distance of the baby's at-home car ride.
Credits
CREATIVE GENERAL DIRECTOR: FABIO MAZIA
CREATIVE DIRECTORS: PAULA KOZUB/IGNACIO JARDON
EDITOR: IGNACIO JARDON
ART DIRECTOR: PAULA KOZUB
REGIONAL DIRECTOR OF ACCOUNT: IVAN PINZON
REGIONAL EXECUTIVE ACCOUNT: EDUARDO CREPALDI
TECHNOLOGICAL AND MECHANICAL DEVELOPMENT: ESTUDIO SEBASTIAN BERETTA
DEVELOPMENT: DARÍO SAUCEDO/ADRIAN RUIZ/HECTOR JEREZ/MATINAS PARED
MUSIC: PAPA MUSIC
RESPONSIBLE FOR THE CUSTOMER: ERIC PASQUIER/ MARCELO DE CARLO