Client: SKODA
Date: Apr 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
43 votes

Short rationale: 51.2% of Spaniards sing in the car. Based on this data, Proximity Barcelona and Škoda Auto have create a spot to advocate for those moments in which we feel like pop stars. No matter if we detune, all that matters is having fun with family. Because as the current position of Škoda says: we think cars you only think about what you are going to live in them.

Credits

General creative director: Eva Santos

Creative director: Ramon Caba

Art director: Rodrigo Chaparreiro

Copywriter: Edu Escudero, Federico Narbon

client services director: Amanda Muniz

Account director: Arantza Bilbao

Account supervisor: Aida Mateo

Strategic planner: Patricia Urgoiti

Producer: Sonia Fernandez