Project Everyone and #FreedomForGirls: Freedom
The Drum Creative Awards are here to fly the flag for creativity in the midst of the digital revolution
Richard Curtis’ Project Everyone, the organisation supporting the United Nations’ Global Goals, is are celebrating today’s (11 October) International Day of the Girl with a new film, which aims to raise awareness of the biggest challenges facing girls to the beats of Beyoncé’s Freedom.
#FreedomForGirls’ latest film follows on from last year’s What I Really Really Want, a remake of the Spice Girls’ banger Wannabe lip synced by women across the globe. This year the campaign has switched the focus to young girls in particular, and due to the uncertain political environment amassing in the last year, the optimistic vibes of What I Really Really Want have been replaced by a call to action.
Viewers have been asked to share the film with an expression of what #FreedomForGirls means to them. They are also being asked to take action by championing Global Goals’ supporting organisations, which included Unicef, BeyGood4Burundi, the ONE campaign, Global Citizen, Girls Not Brides, the Malala Fund, Plan International, Chime for Change, Equality Now and Freedom United via a dedicated microsite.
Directed by MJ Delaney, Freedom was filmed on location from Washington DC to Tanzania.