Children 1st: advert-body-1 by Primate

This is the first digital campaign from Children’s 1st and it won’t cost you a penny, you don't have to take a photo of yourself without makeup and you won’t be bombarded by further emails. Sign up literally takes less than a minute. Only if you tick a box will you receive further information throughout the autumn about the impact of our work for children.

Through the campaign we want to raise the public's awareness of the unacceptable levels of children being abused across Scotland today, sending a message of hope to children and their families that recovery is possible and that with the right support they will find new reasons to smile again. The campaign aims to build understanding of the critical role that Children 1st plays in helping children and their families to recover.

We are looking to get 5,123 people to create a smile and share on Facebook or Twitter. That figure represents the number of children who Police Scotland recorded as having been abused last year. https://createasmile.org.uk/