Crate and Barrel: advert-body-1 by Preacher

Reese Witherspoon is the new brand ambassador for high-end home goods retailer Crate and Barrel, and the actor is featured as a perfect holiday party host in a new spot by Preacher.

Titled ‘Make this Season Merry and Just Right,’ the campaign features Witherspoon entertaining friends and family at home, accompanied by her favorite Crate and Barrel products. In it she is seen entertaining in an immaculately decorated home. As the guests comment on her taste and décor, the video cuts away to her learning how to do the things that make the place so nice. First, she’s seen hot gluing decorative popcorn to her fingers, then trying out 37 styles of cranberry sauce, and then having to extinguish some fire after practicing a flaming cocktail.

The TV spots will run nationally in 30- and 15-second cut-downs, as well as online across multiple digital and social platforms, and the work will be airing throughout the end of the year.