Plan International UK: advert-body-1 by Plan International UK

Global children’s charity, Plan International UK, has launched a powerful new virtual reality film, bringing to life the challenges girls are facing every single day – just because they’re girls.

Directed by award-winning film maker, Mary Matheson, through the UK’s leading 360-video production specialist, Surround Vision, the film – Mamie’s Dream – deals with issues that affect girls across the world, such as FGM, teenage pregnancy, discrimination and being denied an education. Launched as part of Plan International UK’s ‘Because I am a Girl’ campaign – the world’s biggest campaign for girls’ rights – Mamie’s Dream transports viewers to rural Sierra Leone to walk alongside 22-year-old Mamie.

Here, they gain an insight into the obstacles she has had to overcome, such as being shunned for rejecting FGM, to claim her right to become financially independent and realise her dreams. The campaign capitalises on the immersive nature of VR as a way of giving the viewer a better chance to step into the protagonist’s world and so cementing a more empathetic connection between the viewer and the cause.