Date: Apr 2017
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Short rationale: Peter & Paul launch their first campaign for Thornbridge Brewery, tapping into the history and eccentricity of Thornbridge hall, as they embark on their search to crown a new Faux Lord who will win a year’s supply of beer and takeover of the breweries stately home, Thornbridge Hall.

The competition is part of the brewery’s new “Faux Lord - Real Beer” campaign which aims to reignite the spirit of George Marples who became the self-appointed ‘Lord Marples’ after buying Thornbridge Hall in 1896.

As the main inspiration for the campaign, the extraordinary hall plays a pivotal role in the styled creative, as the backdrop and canvas for the campaigns highly stylised photography and online stings, which will be released weekly on social media.

Credits

Brand director: Paul Reardon