Date: Sep 2016
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In 2006, Pearlfisher created the first chilled food brand designed specifically for toddlers and young children. Ten years on, Little Dish has become the icon of the Kids’ Chilled Meals category, but as an increasing number of brands follow in their footsteps, the pioneers of healthy food for kids wanted to rewrite the rules and set a new standard in children’s nutrition.

Having worked in partnership with nutritionist and Mum, Lucy Jones, to create a new range of perfectly nutritionally balanced toddler meals, called Little Dish pots & pies, Little Dish turned to Pearlfisher to develop a vision, voice and series of packaging structures that would bring the unrivalled nutritional credentials of the new meals to the fore.

Credits

Founding Partner & Chief Creative Officer: Jonathan Ford

Additional Credits: Managing Director: Darren Foley

Strategy Business Director: Jack Hart

Design Director: Fiona John

3D Design Director: Mike Beauchamp

Technical Project Manager: Jenny Cairns

Designer: James Taylor

Client Manager: Lucy Moss