Butcher & Gundersen: advert-top-1 by Peacock Cider

Kingfisher are building on their expertise of pairing refreshment with Asian foods, by introducing a new premium cider to fuse European consumers’ love for homegrown cider with their appetite for exotic Eastern flavours.

Created in collaboration with Aspall, Peacock Cider has been crafted to have an elegantly crisp apple taste, to perfectly balance the aromatic spices found in Asian food.

Butcher & Gundersen used the image of the Peacock to represent the proud, strong and elegant character of the brand. Inspired by the symmetrical decorative patterns found in different Asian cultures, a peacock pattern in gold foil radiates from the centre of the bottle. The vibrant palette evokes the colours of Asia and creates a distinct identity, in deliberate contrast to the yellows and greens so commonly used by other brands in the category.