Mecca Bingo: advert-body-1 by Pablo London

Mecca Bingo has unveiled a fresh new look for the Mecca brand and its Meccabingo.com website, backed by a multi-million pound through-the-line marketing campaign, including a series of TV adverts.

The TV ad introduces the new multi-channel brand strapline ‘We know the feeling’ and focuses on the fun and excitement people experience when playing with Mecca. The new look will be featured in a series of four TV adverts produced by independent creative agency Pablo, focusing on the things Mecca knows bingo players love about the game.

In addition to TV spend, the new campaign will see extensive online marketing support as well as a PR push featuring TV presenter and fashion expert, Louise Redknapp, who appears in the TV campaign.