The Coconut Collaborative: advert-body-1 by Otherway

London branding agency Otherway has launched an outdoor, branding and packaging campaign for dairy-free coconut yogurt company, The Coconut Collaborative.

It’s the brand’s first ever outdoor advertising campaign, with the idea focused on the increasingly popular consumer shift away from ‘traditional dairy’ to ‘free-from’ foods. The 16 and 48 sheet posters are a series of fun and light-hearted executions where ‘traditional dairy’ yogurts are left broken-hearted in favour of new yogurt on the block: the dairy free coconut yogurt.

As well as the outdoor executions, Otherway designed the new logo, website and new packaging which will also roll out across the full range of yogurts, frozen yogurts and desserts this October. The brand design heroes the coconut tree, which has been made sharper, supported by cleaner packaging and bolder colours, to add to the mouthwatering effect. A whole ‘world’ was also developed to help tell the Coconut Collaborative story that plays out on the inside of all packs.