U by Kotex: advert-top-1 by Organic
- Location:
Over the weekend, Kimberly-Clark's U by Kotex brand partnered with digital agency Organic to create 'The Period Shop.' Located in NYC, the pop-up shop was open from Friday May 13 until Sunday May 15 and featured Period Shop-themed accessories, home goods, beauty products, U by Kotex products, DJs, beauty experiences, & more. The shop marked the launch of the 'U by Kotex Period Projects,' a "multi-year program where U by Kotex will collaborate with real women to make things better when it comes to periods and the feminine care category." According to the brand, all proceeds received from The Period Shop will be donated to Susan's Place, an organization that provides homeless women with housing support and a safe environment.
Credits
Creative Directors: Stephen Timblin & Crystal Boersma
Associate Creative Director: Karen Koziatek
Art Director: Freddy Orlando
Copywriter: Deleano Acevedo
Social Media Manager: Megan DeKok
Producer: Tricia Hoover
Director, Client Services: Andrea Steele
SVP, Managing Director: Jim Napolitano
Delivery Manager: Lina Brda
Production Company: Ghost Robot
Agency Partners: Marina Maher Communications, McGrath Matter Communications, Mindshare, Geometry, Rockfish
