Poise: advert-body-1 by Organic
- Location:
Omnicom-owned Organic has created a campaign for pad and liner brand Poise that stars actress Brooke Burke-Charvet. In a TV ad starring Burke-Charvet, the actress stops an over-the-top dance performance that is slated to be performed in the commercial, instead choosing to have an honest conversation about how Poise can make life easier for women dealing with light bladder leakage.
Credits
Organic
CEO: David Shulman
Vice President, General Manager: Jim Napolitano
Associate Director, Client Services: Shari O’Neill
Client Services Manager: Laura Watson
Creative/Production
Group Creative Director: Stephen Timblin
Associate Creative Director: Anne Mader
Sr. Writer: Nate Rogers
Sr. Designer: Amanda Matzenbach
Executive Producer: Tricia Hoover
Art Buyer: Stefani Fitzpatrick
Producer: Alexandria Machasic
Sr. Contributor: Julie Dubin
Sr. Delivery Manager: Wendy Wroby
Director, Delivery Management: Aaron Lambrix
Vice President: Chad Haus
Associate Director: Jen Chau
Senior Strategist: Christi Rohrkemper
Production Company: Bullitt Branded
President & CEO: Todd Makurath
Executive Producer: Luke Ricci
Line Producer: Francesca Lentini
TVC
Director: Fred Goss
DP: Igor Jadue Lillo
Online Video
Director: Tarik Karam
DP: Carlos Veron
Editing: Beast / Method / Company 3 Detroit
Executive Producer: Laura Hochthanner
Beast - Producer: Amanda Foreshee
Method / Co3 Producer: Joel Wicks
Editors: John Dingfield, Erich Wiemer
Asst Editor: Jason Stratton
Online Artist: Steve Sweik
Colorist: Robert Curreri / Tyler Roth
