Uni-Ball: advert-body-2 by Orbital Media

Uni-ball has launched its inaugural social media campaign with a romantic touch. ‘Love is in the Air’, developed by social media specialists Orbital Media, illustrates the key features of the brand’s AIR range through tongue in cheek content and gamification applying real life romantic scenarios to relationships with a pen.

Launched on 4 January 2017, the campaign runs for six weeks in the lead up to Valentine’s Day. In phase one, a series of 20 second videos will be released with the aim of bringing to life the range’s key messages to its young, professional target consumer in a more humorous and engagement way. Featuring office worker, Sean, these videos depict his painful, relatable relationships scenarios. The only difference being they replace a person with a pen! Different situations will be played out including a painful break up and being left for someone else. Within this context of failed relationships, the perfect partnership is found when Sean ‘meets’ the uni-ball AIR with all its superior features of a smooth writing experience, variable line widths to adjust to different writing styles and Innovative Smart Tip technology that writes at any angle.