Sudocrem: advert-body-2 by Orbital Media

Sudocrem has launched its new festive social media campaign to help educate consumers on its benefits as a healing cream for scrapes and grazes. Christmas Chaos, the new gamification campaign which has gone live this week, features two new characters – Scrapes and Grazes – who join the Nappy Rash Gremlins in their bid to ruin Christmas for families everywhere.

Hosted on the brand’s Facebook page (www.Facebook.com/Sudocrem), the campaign has been created and executed by social media and digital specialists, Orbital Media, using its award-winning* gamification. The activation comprises entertainment, product education, share-ability and instant rewards to not only drive brand awareness and engagement but also increase instore sales.

Over five weeks, users are invited to stop the characters in their tracks by tapping on their parachutes as they land on North Pole. Consumers who achieve specific scores within 60 seconds will be rewarded with instant prizes from money off vouchers to Kindles. To optimise the game’s objectives, users can earn extra entries by completing additional tasks including inviting a friend or following the brand on Pinterest.