Gildan: advert-body-2 by OKRP

In Gildan's latest campaign, the company is encouraging young men to nix the tighty-whities of their dads' generation and instead opt for the brand's boxer briefs. Called 'Don't Wear Your Dad's Underwear,' the campaign drives home the point that while it's okay to look up to your dad and ask him for advice, emulating his underwear choices is a different story.