Boots: advert-body-2 by Ogilvy UK NA
- Location:
Boots’ campaign for summer follows the journey of a brilliantly cast seven-year-old girl wondering in the sights, smells and excitement of the summer holidays.
‘Summer like you’re Seven’ is the latest campaign from the retailer’s retained agency Ogilvy UK. Set to the Jungle Book’s ‘Bare Necessities’ the hero film follows seven-year-old Livvie from the time she leaves school until she falls asleep at the dinner table on holiday, focusing on Boots products such as insect spray, plasters, face masks and even leg wax strips in between.
The creative was developed from the insight that children experience summer with an enthusiasm and curiosity that is lost somewhat in adults, and that reminiscing about our childhood view of summer can lift our mood.
Credits
Agency:
ECD – Sam Cartmell
Creatives – Andy Forrest & Nicola Wood
Managing Partner – Ben Skelsey
Account Director – Michele Lardner
Agency Producer – Lisa Mason
Agency Production Assistant - Emma Griffin
Client:
Marketing Director – Helen Normoyle
Senior Marketing Manager – George Shuttlewood
Marketing Manager – Louise Heaton
Production Company:
Director – Keith McCarthy @ Stink
Production Co Producer - Peter Knowles
Production Manager - Georgia Eyres
Edit:
Editor - Tim Hardy @ Stitch
Edit assistant - Chris Wilson @ Stitch
Producer - Angela Hart @ Stitch
Post:
Grade - George K @ MPC
Colour Producer - Tamara Mennell @ MPC
Online - Gramercy Park Studios
Online Post Producer - Claire Lifford
Sound:
Sound Designer - Sam Robson @ 750MPH
Sound Producer - Deborah Whitfield @ 750MPH
Music:
Clearance - Dan Neale @ Native Music