KFC: advert-top-1 by Ogilvy Sydney

Ogilvy Sydney ad KFC have launched a campaign to give meaning to the 'good' in the famous tagline, 'Finger Licking Good®.'

The video, tells the story about KFC's food in a rhyming prose.

The story-based campaign extends across a range of digital only executions including Youtube Masthead, TrueView long form, Bumper ads, Desktop and Mobile banners including Mi9 page takeover, digital radio (Spotify), Facebook, Instagram, Twitter, eDMs, in App message, SEO, and website landing page.

A range of mini loop animated movies have also been created that each talk to 11 different ‘secrets’ about how KFC makes its food so ‘Finger Lickin’ Good®’.