IBM Watson: advert-body-3 by Ogilvy Paris
- Location:
Can an A.I. computer understand what tastes good?
Meet "Chef Watson"!
IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world.
People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience.
Credits
Executive creative director: Emmanuel Lallevé
Creative director: Susan Westre
Art director: Josiah Jones, Edward Macaulay, Erika Reyes
Copywriter: Johan Leborg, Nick Bakshi
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